Let’s talk about how the solo practitioner makes money: billable hours. But, how do they increase those hours?
Lawyers aren’t naturally marketers. The one thing lawyers hate the most is marketing. It is a long forgotten fact that during most of the last century, US lawyers were prohibited from advertising.
Networking is another thing altogether. Lawyers have always done that, but it takes time and effort. Also, you have to network with the right people- people that will connect you to potential clients, or even better, are potential clients.
To get business, to increase your volume of work, and to be successful, a solo lawyer needs to network and/or market. Describing your brand, your specialties to contacts and potential clients is critical.
The Problem of the Solo Practitioner
The problem is that solo lawyers only make money when they are billing. Initial meetings with clients are usually complimentary. But, too many of these meetings and the billable hours suffer. Too few of these meetings, and the pipeline of new business runs dry.
And, then there’s the whole issue of workflow. It would be great to bill dozens of hours every week, but keeping that kind of consistent flow is almost impossible in a solo practice. When there is a lot of work, the marketing/networking that stimulates practice growth is neglected. If one spends a lot of time marketing/networking the billable suffer.
How can a solo practitioner keep the balance of billing (AKA income) and ensure a good flow of work? How can we find time to maximize billing AND marketing?
The answer is: To assure growth, the solo lawyer has to focus on marketing, networking and client meetings. To assure that your income does not suffer. The solo lawyer should reach out to other lawyers to do much of the work and to maintain billable hours and consistent income, while you are busy networking, marketing, and growing your business.
This can be easily accomplished by setting up a relationship with an outsourcing firm. The quality of your work will not suffer, and you may be able to expand to different specialties based on the qualifications and experience of your hired lawyers.
We can help you free up your time
To reach us, call now, or just fill out the form and click Send. Avrum Aaron, Esq., is the COO of Legal Outsourcing Partners, LLC . You can contact him here.